Senior Marketing Specialist

Job Title

Senior Marketing Specialist

Job Description Summary

As a key creative and strategic advisor for the Property Marketing Center of Excellence (COE) in the Americas, the Senior Marketing Specialist is responsible for providing advisory and strategic partnership to our clients, exceptional project management and oversight, creative ideation, proactive marketing outreach, and responsive communication and coordination for significant property marketing projects. The Senior Marketing Specialist is expected to function as a trusted property marketing advisor for our Brokerage Teams and Clients in multiple markets throughout the Central Region ⓠdelivering best-in-class concepts and advanced go-to-market strategy.

Job Description

The Senior Marketing Specialist works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and the Property Marketing COE Team to develop and deliver industry-best property marketing strategies, plans, deliverables and outcomes. In partnership with the Property Marketing COE Team Lead, the Senior Marketing Specialist is the point person for our most significant property marketing assignments throughout the Central Region, serving as the Project Lead, providing marketing expertise and recommendations, working collaboratively with our fee earners and a property marketing team of copy writers / strategists and graphic designersâ”both in house and third partyâ”to bring campaigns to life.     

Responsibilities 

• Serve as the day-to-day point of contact for Brokerage Teams on our most significant property marketing projects in multiple markets throughout the Central Region 

• Lead calls and meetings with Brokerage Teams as requiredâ¯by the scope of the project to collectâ¯critical details to craft comprehensive marketing plans and deliver on industry-best creative property marketing campaigns; assemble all required assets and ensure Brokerage Team is equipped to launch property to market and execute agreed upon tactics 

• Collaborate with Copy Writers, Marketing Specialists, Marketing Coordinators, Design Managers, and Graphic Designers internally and ensure the right team is in place to support the scope of each project, recommending 3rd-party integration when appropriate 

• Partner with Brokerage Teams and COE Property Marketing Team to develop comprehensive project and brand strategy that incorporates new, creative ideas to market our listings; engage Copyâ¯Writers / Strategicâ¯Marketers andâ¯Graphicâ¯Designersâ¯to execute approved design and messaging direction  

• Establish and communicate project schedule to all project participants, assign tasks to Marketing Specialists and Coordinators as needed  

• Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standardâ¯processesâ¯to ensure consistency and efficiency 

• Communicate withâ¯Brokerage Team on project updates, either through status calls or other channelsâ¯â¯Â 

• As needed, interface with external clients for planning, marketing, or project status meetings  

• Work in partnership with the COE Team Lead and escalate challenges, as necessaryâ¯â¯Â 

• Ensure feedback and edits are incorporated intoâ¯drafts, making ad hoc revisions to marketing collateral as necessary 

• Ensureâ¯final on-time delivery of all project assets and deliverablesâ¯Â 

• Maintain project databases, tracking tools, and project delivery and management tools  

• Provide campaign reporting metrics to the Brokerage Team and Client; recommend strategic improvements or alternative channels/tactics to enhance performance  

• Become effective and fluent in Cushman & Wakefieldâ™s CRM, helping to connect data to improve marketing efforts and generate more leads and revenue 

• Become fluent in Cushman & Wakefieldâ™s platform, advising Brokerage Teams on their available resources and making recommendations on which tools to engage 

• Develop strong ties to colleagues in similar roles for effective sharing; develop best practices or tools that can benefit other team members   

• Develop critical understanding of the real estate market, tenant target groups and personas, ever-changing real estate space usage and needs, and Cushman & Wakefieldâ™s Investor Client community  

• Gain a keen understanding of how target audiences for properties for lease or sale consume marketing and present ideas to enhance engagement 

Key Qualifications 

• Bachelor’s degree 

• 5-7+ years of marketing experienceâ”real estate, architecture or commercial construction experience preferred 

• Familiarity with the Adobe Creative Suite is preferred, and/or the ability to learn the basics 

• Familiarity with a project management tool is preferred 

• Ability to independently achieve successful outcomes on all activities with minimal supervision  

• Ability to manage multiple projects at once in a fast-paced environment  

• Excellent written, oral communication skills and problem-solving skills 

• Proven ability to work across different audiences, personalities, and experience levels 

• Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants 

• Self-motivated but works well in group environment 

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative⋠Action employer. All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email. Please refer to the job title and job location when you contact us.