Regional Lease-Up Specialist

Company Overview

Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council’s Top 50) and remains the No. 1 third-party student housing property manager in the U. S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living’s growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living presently manages a portfolio consisting of approximately 175,000+ units and 125,000+ beds. Asset Living is a family made up of diverse backgrounds, unique ideas, and distinct personalities. Recognized as one of the nation’s Best and Brightest Places to Work, professionals join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).

Regional Lease-Up Specialist

Regional Lease-Up Specialist is responsible for overseeing all aspects of leasing, marketing, and training at the property for a portfolio of multifamily housing communities. Regional Lease-Up Specialist works closely with the Regional Supervisor, Community Manager & staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. The regional Lease-Up Specialist is responsible for effectively leading the leasing team and accomplishing effective leasing, marketing, and positive resident relations.

Essential Duties & Responsibilities

• Strategic Leasing Management
• Develop yearly marketing plan and utilize marketing strategies & systems
• Ability to quickly identify market issues while implementing a plan to stabilize leasing and marketing efforts
• Execute analysis and market studies for multifamily competitors and markets
• Maintain solid awareness of the company and regional performance & goals. Execute decisions that will have a positive effect on performance
• Communicate with Regional VP, Regional Supervisors & Property Managers on all goals, objections & concerns
• Ensure staff leasing techniques are effective in obtaining closure, follow up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date
• Develop and implement new development grand opening events, community engagement events, and resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)
• Develop new relationships and strengthen existing relationships with business contacts and vendors
• Identify potential Company customers utilizing market and demographic data as well as industry knowledge
• Mentor community team members on leasing and marketing skills and concepts
• Model effective leasing and customer service techniques and communicate expectations to site team members
• Maintain a solid awareness of the company and regional performance and makes decisions that will have a positive effect on performance
• Keep abreast of relevant industry topics to incorporate them into planning and decision-making
• Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market
• Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives
• Seek out and utilize available internal and external resources to meet goals and objectives
• Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys
• Communicate regularly with Regional Vice President, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions
• Develop marketing communication materials targeting Company market niches
• Monitor and Implement all social media and online presence, including all campaigns being used
• Oversee all digital marketing campaigns and optimizations, including but not limited to; PPC, SEO, ILS Listings, and Google my Business
• Training
• Onboard new team members onto company platforms, including but not limited to Entrata, Onesite, J Turner, etc.
• Conduct on-site training remotely and or during each site visit consisting of individual one on one trainings and complete staff training
• Conduct outreach efforts with the team and showcase how to effectively outreach
• Conduct follow-ups with team members and train them on how to follow up effectively
• Host training with leasing and marketing teams on social media branding guidelines and platforms
• Conduct quarterly phone shops and in-person shops (at minimum) and work with sites that score below standard on training them on how to properly give phone and in-person tours
• Review outreach calendar with LM and GM and train them on how to maximize daily outreach by enforcing fundamental marketing principles and ensuring they are doing the basics daily
• Provide training content to enhance our Sharepoint resources to grow our training platforms
• Personnel Management
• Use consistent techniques & company directives to recruit, interview, hire, train, coach, and develop on-site staff
• Mentor, motivate, and enrich team knowledge of the new development department
• Work alongside Regional and Executive team to ensure Asset brand standards are upheld in all marketing initiatives
• Ensure effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
• Promote harmony and quality job performance of staff through support and effective leadership
• Ensure staff compliance and consistency with Company policies and procedures by monitoring Gracehill
• Administrative & Management
• Ensure all administrative & leasing reporting is accurate, complete, and submitted on a timely basis
• Review portfolio websites for accuracy and ensure all items are updated with specials, amenities, pictures, video, blog, etc.
• Audit files and property as needed
• Financial Management
• Achieve the highest possible net operating income through the implementation of effective cost control and revenue & leasing improvement; identify trends and recommend strategies and adjustments
• Provide insights to respective Regional Supervisor for yearly marketing budgets/forecasts

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.