Paid Search Manager

The Paid Search Manager is a critical role working very closely with a Sr. Manager of Digital Marketing in a newly created National Marketing Center of Excellence (COE) agile Digital Team. The COE for Digital Marketing is a nationally focused team that is growing and has adopted an effective modern process that increases the speed and flexibility of marketing efforts to maximize performance. We are looking for an experienced digital marketer who aligns with best practices in digital strategies, enhanced education, and a best-in-class innovative mindset.
The ideal candidate will have a strong grasp of current search marketing trends, search marketing tools, strategies and be able to lead integrated search marketing campaigns from concept to execution. This role will collaborate with the digital team supporting regional team members while managing digital vendors and will have an emphasis on search marketing strategy and channel management. In addition, this person be able to manage process and be self-motivating yet customer-focused with proficiency in data analysis.

JOB DESCRIPTION

• Partner with Senior Manager and regional teams in starting up a new email marketing channel.
• Oversee marketing policies and programs in a unique test and learn agile marketing environment.
• Focus on customer satisfaction in a deadline driven setting, you will oversee acquisition channels including Paid Search, Organic Search (SEO), retargeting, display (GDN), and possibly paid social media.
• Work in conjunction with the analytics team, agencies, and internal marketing team members to hold all agencies accountable for positive performance.
• Work together with your digital marketing colleagues to continuously develop ideas to test and execute sprints at scale.
• Maintain daily communication with the digital team and agencies to obtain and approve test and learn initiatives.
• Serves as digital marketing point of contact for projects managed by other cross functional teams to ensure that the department’s requirements are communicated and incorporated into solutions.
• Performs tactical support assisting customers through a variety of communication channels while using subject matter expertise and experience to personally resolve issues in a multi-systems environment prior to escalating to other work groups and teams.
• Supports marketing team members in the US by providing counsel, on-going education and training, and recommending digital marketing solutions to business challenges.
• Engages relationships with external marketing vendors, consultants, and experts to support execution of digital marketing projects, and manages external resources against established standards for quality, timeliness, and service excellence.
• Demonstrates a high-level customer centric approach that enhances the reputation of the department through development of trusted relationships and delivery of timely, quality work.
• Comfortable working in an agile environment, experience with agile methodologies is a plus but not required

ORGANIZATIONAL RESPONSIBILITIES:

• Maintains an ongoing knowledge of developments in the field of digital marketing to help the company operate with efficiency and innovation.
• Establishes and maintains relationships inside and outside the industry and with strategic business partners.
• Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).
• Identifies areas for improvement and offers suggestions to improve efficiency and productivity.
• Keeps abreast of current changes in technology, processes, and standards within and outside the search and digital marketing industries.
• Incumbents work in an office environment

KNOWLEDGE, SKILLS & ABILITIES:

• Bachelor’s degree in marketing, advertising, communications, or business is preferred.
• Minimum 3-5 years of hands-on experience in search and/or digital marketing and 1 year of managerial experience.
• Well versed in Google Analytics, web tagging and tracking, life-cycle marketing, paid search, organic search, display, and social media.
• Local search experience is a plus!
• High proficiency using Excel managing complex data sets for analysis and reporting.
• Experience using MS Office applications and task management platforms.
• Candidates should possess diplomacy and good judgment so they can leverage these skills to communicate persuasively through all levels of the organization.
• Initiates change and is a self-starter. Takes on and produces a high volume of work. Can sustain a heavy workload over an extended period.
• Extreme attention to detail, adaptability, excellent time management, and dedication to staying organized.
• Ability to work independently and remotely.
• Digital or creative agency experience is preferred.
• Demonstrates Greystar core values in all aspects of work – strong ethical character and commitment to service

Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.

Greystar will consider for employment qualified applicants with arrest and conviction records.