Marketing Director

Company Overview

Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council’s Top 50) and remains the No. 1 third-party student housing property manager in the U. S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living’s growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living presently manages a portfolio consisting of approximately 175,000+ units and 125,000+ beds. Asset Living is a family made up of diverse backgrounds, unique ideas, and distinct personalities. Recognized as one of the nation’s Best and Brightest Places to Work, professionals join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).

Marketing Director

The Marketing Director is responsible for maintaining, improving, and executing marketing strategies. This position will help drive property performance and support the Regional Leadership and community site teams. Essential duties and responsibilities include, but are not limited to, the below job specifications. Additional responsibilities or functions that can be performed safely may be required as deemed necessary by Asset Living.

Essential Duties & Responsibilities

• Reviews marketing metrics every quarter (SEO, SEM, website performance, geo-targeting, ILS performance, etc.) with Regional Leadership providing suggestions on how to maximize marketing spend, generate quality leads and improve lead-to-lease ratios.
• Provide additional marketing support and analytics as needed or requested.
• Works with the training team to develop marketing-based training programs
• Oversees community’s monthly ILS/Digital audits and aids if any correction is needed.
• Assist in the development of community marketing budgets and ensure operation within
• Direct oversight of 3rd party marketing vendors
• Complete marketing help desk tickets
• Collaborates with vendors and third-party training providers to arrange employee registration for and participation in outside training programs
• Responsible for social media presence (Facebook, Instagram, Google +, LinkedIn, etc.)
• Manages Social Media Ambassador program
• Create monthly social media calendars for onsite team members as well as partner with them to ensure the success of their social media presence.
• Ensures brand consistency in all marketing materials
• Completes all required marketing-related tasks during the acquisition and disposition of communities
• Performs other related duties as assigned.

Experience & Proficiency

• 3-5 Years of marketing-related experience in Multifamily Real Estate
• Multi-site management experience
• Lead Generation in Multifamily Real Estate
• Leasing Performance Analysis
• Basic Property Management Software experience (Entrata, OneSite, Yardi, or comparable)
• Direct Digital Marketing Understanding (Paid Search, Paid Social, Display, Geo-Targeting, Remarketing, etc.)
• Market Survey Analysis
• 3rd Party Vendor Management
• Social Media Management
• Online Reputation Management

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.