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Marketing Associate
JOB DESCRIPTION
1. Serves as primary marketing contact for Onsite and Operations teams for an assigned portfolio of sites.
2. Provides ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets. Develops tactical marketing campaigns and individual asset marketing strategies that promote each community’s brand and achieves its business goals over the life of the asset.
3. Assists onsite teams with establishing and implementing social media strategy, email marketing, advertising websites, content and overall customer experience.
4. Analyzes reports and presents marketing performance data to internal and external clients by gathering and researching available sources of business intelligence data, partnering with revenue management, and proactively monitoring asset status to set short- and long-range marketing plans.
5. Communicates via webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events to enhance engagement and satisfaction of internal and external clients.
6. Recommends preferred design agencies, consults on creative scope of work, distributes requests for proposals, and project manages property branding initiatives to ensure high quality and timely completion of branding deliverables.
7. Manages and organizes the storage of all marketing assets and maintains digital assets.
8. Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
9. Manages onboarding and offboarding of communities within assigned portfolio.
10. Supports and collaborates on new business development regionally.
11. Supports and contributes to marketing budget recommendations at each individual asset and monitors spend to align with ROI benchmarks.
12. Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
13. Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
14. Senior role may be assigned based on experience and/or complexity of responsibilities assigned.
Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.
Greystar will consider for employment qualified applicants with arrest and conviction records.
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Company Updates
THE GREYSTAR STORY
In 1993, when Founder, Chairman, and CEO Bob Faith set out to build Greystar, he envisioned the need for a rental housing industry leader — a blue-chip company that operated with the highest integrity and character in delivering world-class services to residents, property owners, and investors.
With a winning strategy and a focus on people, Greystar continues to meet that need, guided by the Mission of enriching the lives we touch by doing things the right way.
Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take pride in knowing that our homes are inviting places for residents to celebrate life’s important moments.
WHAT SETS US APART
At Greystar, we care about our residents, clients, and partners – and it shows. Our focus on people, genuine relationships, and shared values has created a unique and defining company culture.
Our team members are key to that culture, so we also strive to hire the best people in the business. “Our Core Values and our people are at the heart of everything we do,” says Bob. “Though times and technology may change, it’s our people who have made Greystar the global leader in rental housing.”
Diversity, Equality & Inclusion
At Greystar, we’re committed to doing the right thing. Our Core Values foster an environment of diversity, equality, inclusion, and belonging, and create the framework that guides everything we do. Our company-wide Diversity, Equality & Inclusion effort isn’t something that’s led by a person or division – it is an effort that is driven by the entire business and guided by our team members.