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Manager, Brand & Insights
JOB DESCRIPTION
Brand Strategy and Development
Collaborate with cross-functional teams to develop materials to communicate the brand strategy to internal stakeholders, investors, and consumers
Work with Brand, Creative, and Marketing to coordinate efforts among internal teams to ensure timely development and delivery of materials to support asset-level marketing activities
Coordinate oversight of brand, developing guidelines to ensure consistency
Manage and track trademarking of brands with external vendor
Insights and Brand Health Tracking:
Partners with across internal teams and stakeholders to design consumer insights surveys, collect and share relevant consumer insights to inform various parts of the business
Design and implement primary consumer research in partnership with external vendors
Analyze and provide reporting of consumer research to inform brand development and other business needs
Maintain brand health tracker on an annual cadence, deploying national survey and analyzing results to monitor trends and progress over time
Organizational Responsibilities:
Understand the Greystar brand strategy and work with internal teams to design and implement brands across product types
Bring a consumer-first mindset rooted in data and insights
Communicate research goals and findings to internal stakeholders and teams
Knowledge, Skills, Abilities:
Strong communication skills and ability to collaborate with and present to multiple levels of seniority, from junior to senior executives, and drive toward consensus and solutions
Strong analytical skills with the ability to analyze, summarize, and present consumer survey data
Ability to work independently in a cross-functional team environment
Demonstrated proficiency in Word, Excel, and PowerPoint
Experience with consumer survey design, sampling, and analysis preferred
Ability to generate working hypotheses based on existing data and refine said hypotheses as new data emerges
Working knowledge of Qualtrics survey platform – survey coding, deployment, and output analysis – preferred
Prior experience in developing and launching new brands a plus
Bachelor’s degree in Marketing, Business, or equivalent education, training, and experience from which comparable skills, abilities and knowledge was acquired.
Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.
Greystar will consider for employment qualified applicants with arrest and conviction records.
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Company Updates
THE GREYSTAR STORY
In 1993, when Founder, Chairman, and CEO Bob Faith set out to build Greystar, he envisioned the need for a rental housing industry leader — a blue-chip company that operated with the highest integrity and character in delivering world-class services to residents, property owners, and investors.
With a winning strategy and a focus on people, Greystar continues to meet that need, guided by the Mission of enriching the lives we touch by doing things the right way.
Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take pride in knowing that our homes are inviting places for residents to celebrate life’s important moments.
WHAT SETS US APART
At Greystar, we care about our residents, clients, and partners – and it shows. Our focus on people, genuine relationships, and shared values has created a unique and defining company culture.
Our team members are key to that culture, so we also strive to hire the best people in the business. “Our Core Values and our people are at the heart of everything we do,” says Bob. “Though times and technology may change, it’s our people who have made Greystar the global leader in rental housing.”
Diversity, Equality & Inclusion
At Greystar, we’re committed to doing the right thing. Our Core Values foster an environment of diversity, equality, inclusion, and belonging, and create the framework that guides everything we do. Our company-wide Diversity, Equality & Inclusion effort isn’t something that’s led by a person or division – it is an effort that is driven by the entire business and guided by our team members.