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Director Marketing Lease-up Operations (Atlanta, GA)
Job Summary
The Director of Marketing for Lease-Up Operations reports to the Vice President of Lease-Up Operations and Transactions and is responsible for developing and managing a unique marketing platform to support the MAA Lease-Up Division. The lease-up marketing platform should encompass a strategic approach to the marketing and branding of new developments from design throughstabilization. The position ensures each lease-up property is equipped with marketing tools and resources to enable on-site property teams to meet and exceed performance expectations in support of MAA development and investment goals.
Duties and Responsibilities
Develops and manages relationships with various corporate departments (e. g. , Marketing, Development, Investments, Operations, Legal) to coordinate and implement lease-up marketing efforts.
Frequently reviews the most current and effective lease-up marketing initiatives through external sources and manages pilots specific to lease-up marketing needs.
Manages current and new external marketing vendors and advertising contracts for the Lease-up Division.
Ideal candidate should be successful working in highly cross functional positions and possess a strong ability to be creative while generating new ideas to drive the business forward.
Required Qualifications
Bachelor’s degree in marketing or related field required, or an equivalent combination of education and experience
Experience with the planning and execution of advertising and/or marketing campaigns required
Preferred Qualifications
Master’s degree in business, marketing, or a related field preferred
Advertising and/or marketing experience in real estate, hospitality, or related field preferred
Property management, development and/or lease-up experience preferred
Knowledge, Skills, and Abilities
Knowledge of marketing and advertising strategies, principles, and practices
Knowledge of web and digital marketing technological capabilities and applications
Creativity and graphic design knowledge and skills
Vendor management skills, including development, interpretation and application of contractual terms and conditions
Change management knowledge and skills
Negotiation and influencing skills
Organizational and project management skills
Written and verbal communication skills, including delivering presentations
Critical thinking and problem-solving skills
Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
Ability to travel overnight by motor vehicle and/or airplane
MAA recognizes that talented people are attracted to companies that provide competitive pay, comprehensive benefits, and outstanding advancementopportunities. We offer a comprehensive benefits package* including, but not limited to, the following:
* Apartment Discount
* Medical, Dental and Vision Insurance
* Vacation, Sick Leave, and Holiday Pay
* Life and Disability Insurance
* Smart Home Program
* 401(k) Retirement Plan
* Tuition Reimbursement
* Opportunities for promotion and internal career advancement
*Eligibility for benefit plans and programs vary based on hours worked and length of employment.
We are committed to providing service excellence and value to those who depend on us at MAA. Our people-first approach has been transforming properties into communities and apartments into homes for over 25 years. As the largest owner-operator of multifamily apartments in the United States – we are established leaders in the real estate space – bringing tremendous opportunities to those looking to build their careers. We invite you to explore our Brighter View and find your place at MAA!
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