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Director, Digital Marketing
The primary purpose of this position is to plan, develop and implement digital marketing strategies in accordance with departmental goals, objectives, standards of performance, policies, and procedures within an agile marketing environment. This role will also ensure operational excellence, customer satisfaction, quality control, and achievement of revenue growth targets through the successful completion of departmental initiatives and management of daily internal customer and collaboration projects.
JOB DESCRIPTION
* Work directly with the Sr. Director to oversee the strategy and execution of a unique test and learn agile marketing team.
* Ensure successful creation and implementation of integrated marketing strategies across digital advertising; Paid search/Paid social, Display/retargeting, SEO, email marketing and website conversion optimization.
* Build and execute testing roadmaps to drive continual optimizations, new channel growth, creative insights and audience learnings.
* Optimize the marketing mix based on performance metrics identified during testing and create plans to scale strategies where it makes sense.
* Actively measure performance of all marketing campaigns and work closely with the Analytics team to develop the digital narrative and communicate results to the broader team.
* Identify areas of improvement where automation can be implemented to improve conversion.
* Management of multiple digital agencies and oversight to an 8-figure budget.
* Manage a team with 2-4 direct reports with oversight to a larger team.
* Partner with department heads and marketing leaders to gather information to understand the priorities and needs of the US property management business and ensures the function is aligned with their priorities, as well as the Greystar enterprise strategy.
* Establish project goals, budgets, timelines, and measures of success for departmental projects.
* Serves as digital marketing subject matter expert and point of contact for projects managed by other cross functional teams to ensure that the department’s requirements are communicated and incorporated into solutions.
* Supports marketing team members in the US by providing counsel, on-going education, and training, and recommending digital marketing solutions to business challenges.
* Manages daily departmental operational tasks including department P&L budgets and completing accounting duties.
* Prepares updates, reports, and budget forecasts to inform key business leaders of the team’s progress on achieving established goals and priorities.
Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.
Greystar will consider for employment qualified applicants with arrest and conviction records.
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Company Updates
THE GREYSTAR STORY
In 1993, when Founder, Chairman, and CEO Bob Faith set out to build Greystar, he envisioned the need for a rental housing industry leader — a blue-chip company that operated with the highest integrity and character in delivering world-class services to residents, property owners, and investors.
With a winning strategy and a focus on people, Greystar continues to meet that need, guided by the Mission of enriching the lives we touch by doing things the right way.
Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take pride in knowing that our homes are inviting places for residents to celebrate life’s important moments.
WHAT SETS US APART
At Greystar, we care about our residents, clients, and partners – and it shows. Our focus on people, genuine relationships, and shared values has created a unique and defining company culture.
Our team members are key to that culture, so we also strive to hire the best people in the business. “Our Core Values and our people are at the heart of everything we do,” says Bob. “Though times and technology may change, it’s our people who have made Greystar the global leader in rental housing.”
Diversity, Equality & Inclusion
At Greystar, we’re committed to doing the right thing. Our Core Values foster an environment of diversity, equality, inclusion, and belonging, and create the framework that guides everything we do. Our company-wide Diversity, Equality & Inclusion effort isn’t something that’s led by a person or division – it is an effort that is driven by the entire business and guided by our team members.