Corporate Leasing & Marketing Specialist

Company Overview

Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council’s Top 50) and remains the No. 1 third-party student housing property manager in the U. S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living’s growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living presently manages a portfolio consisting of approximately 175,000+ units and 125,000+ beds. Asset Living is a family made up of diverse backgrounds, unique ideas, and distinct personalities. Recognized as one of the nation’s Best and Brightest Places to Work, professionals join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).

Corporate Leasing & Marketing Specialist

The Leasing & Marketing Specialist

r is responsible for overseeing all aspects of leasing and marketing at the property for a portfolio of housing communities. The Leasing & Marketing Specialist works closely with the Community Manager & staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. Leasing & Marketing Specialist

is responsible for effectively leading leasing team and accomplishing effective leasing, marketing and positive resident relations.

Essential Duties & Responsibilities

• Personnel Management
• Use consistent techniques & company directives to screen, hire, train, coach and develop on-site staff
• Ensure effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
• Promote harmony and quality job performance of staff through support and effective leadership
• Ensure staff compliance and consistency with Company policies and procedures
• Financial Management
• Achieve highest possible net operating income through the implementation of effective cost control and revenue & leasing improvement; identify trends and recommend strategies and adjustments
• Develop yearly marketing budgets/forecasts
• Strategic Leasing Management
• Develop yearly marketing plan and utilize marketing strategies & systems
• Ensure staff leasing techniques are effective in obtaining closure, follow up procedures met, signing/documentation of leases and reporting systems are accurate and up to date
• Develop and implement resident retention programs (i.e. resident functions, special promotions, monthly newsletter, etc.)
• Develop new relationships and strengthen existing relationships with business contacts and vendors
• Identify potential Company customers utilizing market and demographic data as well as industry knowledge
• Mentor community team members on leasing and marketing skills and concepts.
• Model effective leasing and customer service techniques and communicate expectations to site team members
• Maintain a solid awareness of company and regional performance and makes decisions that will have a positive effect on performance
• Keep abreast of relevant industry topics to incorporate them into planning and decision-making
• Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market
• Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives
• Seek out and utilize available internal and external resources to meet goals and objectives
• Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys
• Communicate regularly with Regional Vice President, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions
• Develop marketing communication materials targeting Company market niches
• Monitor and Implement all social media and online presence, including all campaigns being used
• Administrative & Maintenance Management
• Ensure all administrative & leasing reporting is accurate, complete, and submitted on a timely basis
• Audit files and property as needed

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.